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Luma AI Models on Martini
Martini hosts Luma Ray, the video model from Luma Labs known for smooth motion and clean image-to-video for ad creative. Drop a Ray node next to Sora 2, Veo, Kling 3, and Seedance 2 on the same canvas and pick whichever motion style wins each shot — no separate Luma Dream Machine subscription needed.
About Luma
Luma Labs built its reputation on Dream Machine and the Ray family of video models, originally emerging from the same NeRF and 3D capture research that powered their early consumer camera apps. Ray is the model exposed on Martini — a smooth-motion image-to-video and text-to-video generator that handles camera moves and ad-style cuts cleanly. Luma sits in the cohort of well-funded US AI video labs alongside Runway, and the Ray model in particular is popular in advertising and product video work because the motion feels controlled rather than chaotic.
On Martini the Luma lineup is positioned as a smooth-motion specialist that complements the rest of the canvas. When the brief is a clean product orbit, a soft camera dolly, or a polished image-to-video for an ad, Ray often produces a usable clip on the first generation. It is less suited to the heavy character motion that Kling 3 specializes in or the multi-shot narrative that Sora 2 owns, but for simple, controlled, ad-friendly motion it's frequently the fastest path to a finished clip.
Pricing is metered per generation and shares the Martini wallet, so there's no separate Luma Dream Machine or Luma Labs subscription to manage. Workspace billing handles attribution per member. Because Ray sits next to every other major video model on the canvas, a typical pattern is Ray for smooth product orbits, Veo for the photoreal hero shot, and Kling 3 for the action-heavy beat — all routed through one workflow. Teams that came to Martini for Luma alone usually keep using it for the ad slots while reaching for other providers per shot.
Available Luma models on Martini
Best use cases
- Smooth product orbits and clean camera dollies for e-commerce video
- Image-to-video for ad creative where motion needs to feel controlled
- Soft camera moves over hero stills generated in Imagen 4 or Seedream
- Short ad cuts where Ray ships a usable clip on the first generation
- Hybrid workflows with Ray for smooth ad slots and Sora 2 or Kling 3 for hero shots
- Brand video where chaotic motion is a deal-breaker and controlled motion is required
Recommended workflows
AI Image to Video
Ray's smooth motion makes it a strong default for image-to-video on stills generated elsewhere on the canvas.
AI Product Video Generator
Ray is well suited to product orbits and clean camera dollies for e-commerce and ad use cases.
AI Ad Creative Generator
For controlled ad-style cuts, Ray often produces a usable clip on the first generation.
Related how-to guides
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Frequently asked questions
Is Luma Ray the same as Luma Dream Machine?
Ray is the underlying model family that powers Luma's video generation, including Dream Machine. On Martini you access Ray directly as a node, with the same generation quality.
How does Luma Ray compare to Runway Gen4 and Veo?
Ray is strong for smooth, controlled motion in ads. Gen4 is the agency default for brand-clean output. Veo wins on photoreal cinematography. Most teams use them together and pick per shot.
Do I need a Luma Labs subscription?
No. Martini provides hosted access to Luma Ray — you pay with Martini credits and never need a separate Luma Dream Machine plan.
When should I avoid Ray?
Ray is less suited to heavy character motion (use Kling 3) or complex multi-shot narrative (use Sora 2). For simple, smooth, ad-style motion it is often the fastest path to a finished clip.
Can Ray do text-to-video?
Yes — Ray supports both text-to-video and image-to-video, though it's most popular in image-to-video workflows for ad creative.
Can I combine Luma Ray with other providers in one workflow?
Yes. A common pattern is Imagen 4 for the still, Ray for a smooth motion pass, then ElevenLabs for narration. The full pipeline lives on one canvas.
Build with Luma on Martini
Open the canvas and wire Luma into the rest of your stack in minutes. Free to start — no card required.