3 Models Available
A DTC founder takes one legal-approved product still and ships paid-social-ready video the same afternoon: a hero spin, a lifestyle insert, and a tight detail loop. Martini's canvas turns that shot list into one workflow — drop the product image into a reference node, fan out to Seedance 2, Runway Gen4 Turbo, or Hailuo 02 image-to-video nodes, and render 1:1, 9:16, and 16:9 cutdowns from the same source. Pick a model below to walk through the SKU launch flow your performance marketer is actually expecting.
ByteDance
Seedance 2 is the workhorse for product videos that need to ship today. The Omni variants accept a product still plus up to twelve reference assets — pack-shot, lifestyle moodboard, brand color swatch — and render image-to-video at six aspect ratios, including 21:9 cinematic and 9:16 vertical for TikTok and Reels. Native multi-shot composition lets the canvas chain a hero spin, a lifestyle insert, and a detail loop in one pass without leaving the SKU off-brand.
Runway
Runway Gen4 Turbo is the speed pick for product videos when the brief lands at 4 PM and a paid-social drop ships at 9. It accepts a still image plus a motion prompt and returns 5- or 10-second clips with coherent motion and minimal artifacts. There is no text-to-video — the source pack-shot is mandatory — but generation completes in under a minute, making it the right tool for fast SKU iteration before committing a Seedance or Veo render budget.
Minimax
Hailuo 02 is the right pick when the product video involves a person — a hand reaching in, a model wearing the SKU, a kid using the toy. Minimax's family is industry-leading on smooth human motion: natural body language, believable facial expressions, fluid gestures. For a beauty pour, an apparel try-on insert, or a lifestyle shot where the product touches a person, Hailuo 02 reads more cinematic than Seedance or Gen4 — and its Pro tier renders polished 1080p in under two minutes.