Ideogram
Ideogram V3 is the only image model that reliably renders readable text directly inside generated images. This makes it the clear choice for social media graphics where typography is part of the design — Instagram carousel covers, YouTube thumbnails with bold titles, LinkedIn quote cards, and branded promotional graphics. Where FLUX.2 and Midjourney produce gorgeous imagery but garble any text you include, Ideogram V3 treats text as a first-class element, generating clean, stylized typography that looks like it came from a design tool.
After selecting Ideogram V3 on your canvas, set the Style parameter to "Design." This is critical for social media graphics — Design mode produces cleaner compositions with structured layouts, balanced whitespace, and intentional typography placement. The default "Auto" mode works for general images, but for anything with text and structured layout (posts, banners, cards), Design consistently outperforms the other options (General, Realistic).
Ideogram V3 supports 1:1, 16:9, 4:3, 3:2, 2:3, 3:4, and 9:16 — covering every major social platform. Instagram feed: 1:1 (grid-friendly) or 4:3 (more real estate). Instagram Stories/Reels and TikTok: 9:16. YouTube thumbnails: 16:9. LinkedIn posts: 3:2. The aspect ratio determines how the model distributes text and visual elements, so choosing the right one before prompting avoids awkward cropping or recomposition later.
The key technique: wrap any text you want rendered in double quotes inside your prompt, then describe how it should look. Not just "5 TIPS FOR BETTER PHOTOS" but "5 TIPS FOR BETTER PHOTOS" in bold condensed white sans-serif, centered at the top. Specifying font style (serif, sans-serif, script), weight (bold, thin), color, and position gives Ideogram precise targets. Keep text under 7 words for the most reliable rendering — longer text increases the chance of letter errors.
Ideogram V3 offers three speed tiers: Turbo (5 credits, fastest), Balanced (10 credits), and Quality (15 credits). For social media content calendars, use Turbo to rapidly prototype 4-5 layout concepts, then regenerate the best one at Quality for the final version. Ideogram supports generating up to 8 images per run — set the count to 4 or 8 with slightly varied prompts to A/B test different headlines, color schemes, or compositions in one batch.
Carousel cover — the specific typography direction ("bold white condensed sans-serif, centered at top") gives Ideogram a precise rendering target. Without these details, text placement and style become unpredictable. The "blurred camera equipment" background ensures the text remains the visual focus.
Instagram carousel cover slide with the text "5 TIPS FOR BETTER PHOTOS" in modern bold white condensed sans-serif lettering centered at top, dark moody background with blurred camera equipment, clean editorial design, 4:3
YouTube thumbnail — the "3D block letters with red outline" style mimics top-performing YouTube typography. Specifying "at the bottom" prevents the text from overlapping the face, which is a common issue when position is left unspecified.
YouTube thumbnail with dramatic lighting, surprised expression on a person's face, large text "YOU WON'T BELIEVE THIS" in yellow 3D block letters with red outline at the bottom, energetic and eye-catching composition, 16:9
LinkedIn quote card — serif font and gradient backgrounds match the professional, editorial tone of LinkedIn content. The 3:2 ratio fills LinkedIn feed space. Notice the text is a full sentence — Ideogram handles longer text best when the typography style is simple (light serif) rather than decorative.
Elegant quote card for LinkedIn: "Innovation distinguishes between a leader and a follower" in light serif font centered, clean gradient background from navy to teal, minimal typography, professional and sophisticated, 3:2
The Style parameter has 4 options: AUTO, GENERAL, REALISTIC, and DESIGN. For social media graphics, always use DESIGN — it produces compositions with structured layout and intentional typography placement. Note: when you attach reference images, Style is automatically determined and the selector is hidden.
Keep rendered text to 5-7 words for near-perfect accuracy. At 8-12 words, expect occasional letter swaps. Beyond 12 words, break the text across multiple lines in your prompt description or generate separate images.
For branded content, describe colors by name and hex code: "brand blue #2563eb background with white text." Ideogram respects hex values more accurately than vague color descriptions.
Generate 4-8 variants in a single batch using the count selector. Social content benefits from A/B testing different headlines — the same background with different text can double your content output at minimal extra credit cost.
Ideogram V3 is the only model on Martini where text-in-image actually works reliably. FLUX.2 produces better pure imagery, and Midjourney adds more artistic flair, but neither can render a clean headline. The optimal social media workflow is to use Ideogram V3 for any graphic that includes text (carousel covers, quote cards, announcement posts, thumbnails with titles) and switch to FLUX.2 or Midjourney for imagery-only posts (lifestyle photos, mood boards, product shots). For high-volume content calendars, Ideogram's batch generation (up to 8 per run) at Turbo speed is the most efficient pipeline.
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FLUX.2 produces the most photorealistic and compositionally precise social media imagery of any model on Martini. It cannot render text inside images (use Ideogram V3 for that), but for visual-first content — lifestyle flat-lays, product showcases, mood boards, scenic backgrounds — it consistently outperforms competitors. FLUX.2 has no style presets or quality sliders, so the prompt itself is your only creative control. This simplicity is an advantage: you focus entirely on describing what you see, and FLUX.2 renders it with minimal artistic interpretation.
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Midjourney v7 creates the most aesthetically striking social media visuals of any AI model. Every generation produces 4 images simultaneously, giving you a curated set to choose from — a workflow that mirrors how professional creative teams select hero shots. Its natural tendency to "beautify" outputs makes it ideal for mood boards, brand aesthetics, and visually rich posts where artistic impact matters more than photorealistic accuracy. Midjourney v7 is classified as a "high" cost model (3 credits/image on Fast, 6 on Turbo), so it pairs well with cheaper models for drafting: use FLUX.2 for volume exploration, then switch to Midjourney for the final hero image.
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